Hello! My name is Will Rainey. I’ve gone from advising some of the world’s largest insurance companies, retirement schemes and governments on how they can best look after billions of dollars to now helping parents make sure their kids look after their pocket money and any savings. 


My Story

In 2017, whilst living in Hong Kong, my wife and I came up with a plan to leave our full-time corporate jobs and move to Vietnam and spend more time with our daughters (who were 3 & 5 at the time). We had been saving and investing for many years so knew this dream could become a reality. We ended up moving to Vietnam in 2019. When we told people of our plans, many of them said ...


"We wouldn’t be able to do what we were doing as we couldn’t afford it".


 .. It was then that I really started to appreciate how lucky we were that both my wife and I grew up as savers. 

It turns out that most people couldn’t do what we are doing as they were never taught to save as they were growing up. This is why I set up Blue Tree Savings.


I want to help as many parents as possible teach their kids about money so their kids grow up to have the financial freedom to allow them to spend their time doing what they really want. 



The Blue Tree Name


I believe that for kids to learn about money, it needs to be fun and engaging. When talking to my daughters about money we always say that money is like seeds. If they plant (save) their seeds, they will grow into Blue Trees. 


They now say “How many Blue Trees do we have?” and “I want to use some of my pocket money to plant some more Blue Trees!”


I use a lot of stories and analogies like the one above in my weekly blogs, our company workshops, our online course and, kids can see their financial forest grow using Blue Tree's Digital Piggy Bank!


My goal is to have all kids growing their own financial forest. 

How we help parents:

  1. Blog covering different money related topics - subscribe here

  2. Course for parents - find out more here

  3. Workshops with companies to help their employees - find out more here

  4. Piggy Bank to help your kids look after their money - find out more here


Blue Tree

"I set up Blue Tree Savings to help as many parents as possible teach their kids about money!" Will Rainey, Founder
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